![]() Next, you can fix them and ask the referring domains to link back to the new fixed page. Since they’re broken, they’re wasting link equity. Luckily, we’ve experienced steady growth.įor a more in-depth view of your backlink profile, the Backlinks and Best by links reports are your go-tos.įor example, (1) you can check the Best by links one, (2) apply a 404 HTTP status code filter, and (3) filter out your most linked-to broken pages. Any significant spikes followed by a sudden dip may indicate a negative SEO attack to be wary of. The “Performance” chart can also paint a picture of the pace at which you’ve acquired links from unique referring domains. The size of your backlink profile makes much more sense, though, when compared to the competition (more on this in point #7 of this article). Right off the bat, you can see the cumulative backlinks and unique referring domains for your website in Overview 2.0. Moving on to AWT’s other tool, let’s look at Site Explorer, which gives you a high-level view of your website’s backlink profile throughout various reports.
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